This is what we found on Wikipedia regarding the The Australian Shakespeare Company:

Shakespeare in the Park is a term for outdoor festivals featuring productions of William Shakespeare's plays. The term originated with the New York Shakespeare Festival in New York City's Central Park, originally created by Joseph Papp. This concept has been adapted by many theatre companies, and over time, this name has expanded to encompass outdoor theatre productions of the playwright's works performed all over the world.

Shakespeare in the Park started as an idea to make theatre available to people of all walks of life, so that it would be as readily available as library books. The performances are often offered with free admission to the general public, usually presented outdoors as a summer event. These types of performances can be seen by audiences around the world, with most festivals adapting the name for their productions, such as Vancouver's Bard on the Beach. Many festivals incorporate workshops, food, and other additions to the performances making this type of theatre experience an interactive community event.