This is what we found on Wikipedia regarding the Go-Jo:

Pop rock (also typeset as pop/rock) is a music genre and form of rock music characterized by a strong commercial appeal, with more emphasis on professional songwriting and recording craft, and less emphasis on attitude than standard rock music. Originating in the late 1950s as an alternative to normal rock and roll, early pop rock was influenced by the beat, arrangements, and original style of rock and roll (and sometimes doo-wop). Pop rock may be viewed as a continuous genre field rather than separate categories. The detractors of pop rock often deride it as a slick, commercial product and less authentic than rock music.