Elliot John Gleave, better known by his stage name Example, is an English musician, singer, songwriter, rapper and record producer. He released his debut studio album, What We Made, in 2007, followed by the mixtape What We Almost Made in 2008. Example first found success in 2010 with the release of his second studio album, Won't Go Quietly, which peaked at number four on the UK Albums Chart and number one on the UK Dance Chart. The album had two top 10 singles, "Won't Go Quietly" and "Kickstarts".

Example's third studio album, Playing in the Shadows, was released in September 2011 and topped the charts with two number one singles, "Changed the Way You Kiss Me" and "Stay Awake". His fourth studio album, The Evolution of Man, was released in November 2012 and peaked at number 13 on the UK Albums Chart and number one on the UK Dance Chart.

In 2013, Example released the lead single from his next album, entitled "All the Wrong Places", which peaked at number 13 on the UK Singles Chart. The following year, he released the single "Kids Again", which also peaked at number 13 on the UK Singles Chart. His fifth studio album, Live Life Living, was released in July 2014. As of 2014, Example is the third most downloaded artist in the Dance Music category, after Cascada.